Marketing your business is essential to bringing in new business and growing your repeats too. And the good news is that you don’t have to be a marketing specialist (or hire one) to get things off the ground.
Here are six DIY marketing ideas that anyone can implement.
Big up your email signature
Email is one of the most prominent forms of communications today, especially in business. Each time you send an email, you have the opportunity to promote your business AND add value to the recipient that goes beyond the contents of the original email.
Instead of simply signing off your email with your name and possibly your telephone number, design a layout that includes your logo, contact details and your website address.
PLUS add a link to your latest downloadable resource or blog post.
You also have the added bonus of giving a more professional impression.
Try Mail-signatures.com free email signature generator.
Create captivating content
If the idea of creating mountains of content leaves you feeling daunted, remember the notion that quality beats quantity.
Create ONE piece of standout content that adds tons of value to your ideal customer and share it far and wide. Make sure that it addresses a single topic or concept and is at least 500-1000 words to pull people into the content.
Make sure you include an opportunity for your readers to connect with you in the middle and towards the end of the piece, either by giving them an option to contact you directly or by joining a mailing list for you to begin a new relationship.
Once you have created your first piece and start seeing people engage with it, the next one will be easier to draft. You will soon find yourself writing more and more to the delight of your readers.
Start connecting and build a relationship
Every time someone visits your website, store or event, you have the opportunity to start building a relationship with them by simply collecting their email address. On your website, place an email opt-in box in relevant places across the site and remember to tell people what they are signing up to and ask for their permission to contact them for marketing purposes. In store, you may be able to collect their email address at the point of purchase so that you can send their invoice or receipt to them. If you choose to do this though, you don’t automatically have permission to market to them via email, so ask!
GDPR is relatively new legislation which dictates how you can collect, store and process personal information of anyone who resides in the EU. There are serious repercussions for businesses which don’t follow GDPR so make sure you know what your responsibilities are before you collect personal information and use it for business. You can find out more from the Information Commissioner’s Office.
Support your local schools, clubs and charities
Businesses of all types can find sponsorship opportunities that help them get in front of their ideal customers.
There are plenty of different types of sponsorship opportunities such as sponsoring a school sports team, a local sports or culture club, a local event, public area or publication. The sponsorship doesn’t have to cost a lot of money, and depending on your business, may even be covered by providing goods or services to the value of the sponsorship rather than cash.
The most important aspects of any sponsorship are that it is highly relevant to your ideal customer and the products or services you offer and that it will be visible to your ideal customers.
A picture is worth a thousand words
Images have the ability to showcase a lot of information in an easily digestible format. Infographics are ideal for bringing together data that is useful to your customers and make it much more engaging than simply pumping out reams of copy. They also tend to be shared more easily than other types of content.
Try canva.com to create your own infographics and get sharing on your social media channels and blog. Give it a go!
Build your own website!
Every business needs a web presence. It is easier than ever to build and manage your own professional looking website, without huge investment or previous experience. You don’t even need to know how to code to create a bells and whistles site that your customers will love. All you need is a good understanding of who your customers are, what they are looking for and a passion for your business.
There are plenty of DIY website platforms to help you build your web presence with easy-to-use WYSIWYG editors. (That’s what you see is what you get editors!)
Here are just a handful to have a look at:
- WordPress– particularly good with the Divi theme from Elegant Themes if you want a drag and drop editor.
While these are by no means the only DIY marketing ideas for small businesses, they are a great starting point to dip your toes in and get your marketing off the ground.
So when you begin to build your marketing plans, remember that there is plenty you can do in-house with little to no experience. And for other areas, there are plenty of experienced people who can help you build the right balance of marketing activities to move your business forward.