Understanding NDC white paper

Date: September 2019

Understanding Client: Flight Centre Business Travel

Project Type: White Paper – Copywriting

The Client

Flight Centre Business Travel has been established since 2005 and manages the travel needs of over 2000 customers, ranging from individual business owners to larger corporations. We’re in over 20 locations in the UK & Ireland, so no matter where you are, we are always close at hand.

They specialise in the UK SME travel spend market, with emphasis on local areas. They’re known for the great service their true Travel Experts deliver! Their people are at the heart of their business, committed to providing an amazing personalised service.

The Brief

Flight Centre Business Travel needed to create a white paper to help explain what New Distribution Capability was and how it would benefits their many business traveller clients. They approached me to create the copy and requested an easy to understand white paper that met their brand’s tone of voice which is both relaxed and professional. 

The Solution

I worked with the Flight Centre Business Travel markeitng team to initially understand this new product offering as well as delve deeper into how it would benefit their clients. I then set our to create friendly, relaxed copy that took a complex concept and broke it into ease to digest paragraphs that flowed to create a 1500-plus word white paper.  

The white paper not only explored NDC but also revisited the development of the Global Distribution System which is the predecessor of NDC. 

Once the written copy was finalised, Flight Centre’s internal design department created the design, ready for distribution to their business traveller community. 

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