Content Strategy

Date: January 2020
Client: Confidential – Cybersecurity Consultants

Project Type: Content Stratregy

The Client

My client runs a cybersecurity consulting firm that specialises within the fields of governance, risk, compliance and data privacy. They offer a wholitstic approach to cybersecurity which extends beyond cybersecurity solutions to include training and awareness programmes, managed security services, and penetration testing.  

The Brief

My client was looking to consistently communicate with their target audience to ensure that they were front of mind when a business was looking at cybersecurity solutions and services. With a small, focused team and limited marketing resources in-house, they wanted to outsource the creation and delivery of agreed content so that the team could focus on their core business of providing cost-effective cybersecurity solutions. 

The Solution

Following in-depth discussions with the directors, I crafted a content stratgey that outlined the chosen communications channels, the reason for using the selected channels, and what we aimed to achieve through these channels.

I created a proposed monthly content plan for social media communications and quarterly releases of white papers to showcase their cybersecurity expertise and develop the brand as thought-leaders within their sector.

The strategy outlind the type of communications that should be delivered as well as the recommended schedule to build visibility in a sustainable way. 

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