Communications Strategy: Stand Out from the Crowd
Now more than ever, the business world is a crowded place. Companies of all shapes and sizes are competing for the attention of customers, media and stakeholders. So how can you stand out from the crowd when developing a communications strategy for your...
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Marketing funnel – what is it and how can it help your business?
As business owners, we spend a lot of time and money on our marketing. And rightfully so, we want our businesses to stand out from the competition and marketing plays a significant role in doing that. The question is, do you know how effectively you are spending...
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Six marketing ideas you can do yourself – no experience needed.
Marketing your business is essential to bringing in new business and growing your repeats too. And the good news is that you don’t have to be a marketing specialist (or hire one) to get things off the ground. Here are six DIY marketing ideas that anyone can...
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What do you REALLY want from your marketing?
Often one of the hardest things to do is step back and take an objective view of your marketing. It’s not for a lack of desire to see things from a different perspective. Sometimes, your marketing seems to be doing just fine, so why change it? At other times, you may...
read moreDo you need a marketing plan to get you started?
Marketing plans don’t have to be complicated or run to tens of pages. I like to work with a one-page strategy to help you focus your marketing efforts and achieve success.
Download a free copy of my Small Business Marketing Plan structure for your small business now.