Virtual marketing services for small and medium-sized businesses.

Bringing over 15 years of marketing and communications expertise to your business, whether you need to outsource all your marketing or just need an extra pair of hands to help on selected projects.

Virtual Marketing Services

Effective marketing planning and implementation for small and medium-sized businesses who want to attract more clients and grow their leads but don’t have the time, resources or desire to market their business in-house.

1-to-1 Marketing Workshops

Tailored marketing workshops for small businesses who want to market their own business effectively but don’t yet have the skills or knowledge to do so. I’ll teach you how to effectively plan and manage your marketing.

Plan & Measure Results

• Value proposition & message creation
• Identifying your ideal clients
• Marketing planning
• Measuring marketing success


Copywriting & Content

• Content strategy
• Website copy
• Blog writing
• White papers & Articles
• Brochures

Digital Marketing

• Email marketing
• Social media marketing
• Online display advertising
• Search marketing
• Website development & management

Traditional Marketing

• Print advertising
• Direct marketing
• Brochure creation
• Advertorials
• Press releases

Why choose virtual marketing?

If you need to market your business more effectively but don’t have the time, resources or desire to do it in-house, I can plan, create, manage and track your marketing for you.

By outsourcing your marketing, you can focus on your core business while knowing that you have an experienced marketer working to attract new clients to your business and keep your existing ones buying from you.  This is also a great option for when you just need an extra pair of experience hands for specific project. As I work along side your business, you are always up to speed on how your marketing is performing. 

Why choose a workshop?

If you want to market your small business more effectively but don’t yet have the skills or knowledge to do it, my 1-to-1 marketing workshops will give you control over your marketing in-house. You will learn how to plan, create, manage and measure your marketing activities to achieve measurable results that attract new clients and keep your existing ones purchasing from you.

Not only will you gain the skills to market your small business effectively, but you will also save money in the long-run by keeping these activities in-house.

Working Together

First, we’ll have an obligation-free chat about what you want to achieve from your marketing. I’ll ask questions about your goals, current marketing efforts, business and your ideal clients.

Finally, we’ll talk about which way of working together will achieve your goals, whether that is by learning the skills to promote your business yourself or outsourcing it to me.

From here, I’ll send you a plan and quote.
If you’re happy, we’ll get started! 

1. How do I decide between virtual marketing and a workshop?

Whether you outsource your marketing or learn the skills to do it in-house really depends on what your goals are, how much time you have to commit to marketing your business and, importantly, whether you want to do it yourself.

Some business owners want to have full control over all their business functions and are eager to accrue as many skills as possible. They may prefer to learn marketing skills even if they are not intending on doing day-to-day marketing themselves so that they know how it affects their business.

Other people simply don't have the resources, time or desire to market their business themselves. They would prefer to have a skilled marketer take the reins on these aspects of their business and work alongside them to deliver results for the business.

2. Can I work with you on a one-off project?

Absolutely - I'm flexible in how we work together. So, if you have a single project that you would like me to deliver I'm very happy to do so.

We start with a chat about what you want to achieve, where you need my input and skill and finally how we can deliver the work together.

3. We don't have any marketing resource in-house but need regular work. How can we work together?

If you have a need for on-going marketing support, I am able to create a specific package based on your goals and requirements.

We will decide together as to which areas you want to focus on and where your greatest needs lie. And I will be able to craft a bespoke strategy of how we can work together, what you can expect from our partnership as well as what it will cost so that you know exactly where you stand before we begin the journey together.

4. Do you offer design services?

I have a long-established relationship with an excellent design agency based in Surrey. We have worked together for many years and have completed a great variety of projects together. I know the team well and will be your direct point of contact for any work we do with them so you will not need to manage a separate relationship to complete your design work.

The team are highly skilled in both digital and traditional design so let's get creative!

I am 100% confident that you will love their work and the results we can all achieve together.

5. Can I outsource some of my marketing to you and do other areas myself?

The short answer is YES.

While some people really want to market their own business, they often don't have the time to do it. And others are confident in a specific area of marketing but new to others.

We can have a chat about what works best for you and structure our partnership in a way that will bring you the most value, including saving you time by looking after aspects of your marketing so you can focus on your core business.

And remember, I have one-to-one workshops designed specifically to help you learn the skills you'll need to effectively market your own business so the balance of marketing that you do over time can change.

About Me

I am a marketing and communications specialist with over 15 years of commercial experience. I genuinely love to solve problems and help people reach their goals.

I believe that together, we can achieve more. We can bring new ideas and different perspectives to a conversation. I believe in real partnerships and finding success that we can share.

I despise marketing buzz words!!!

I love to keep things simple and make sure that all the basics are 100% right before launching big campaigns. I don’t believe that all that glitters is gold…sometimes it’s just plain distracting.

I believe in the fundamentals of marketing and that they haven’t changed in years. The way we implement them has but that doesn’t mean that the principles are any different now than they were years ago.

And I love technology, especially when it can be used to make your marketing easier and more effective.

What others say about working with me

Eefke - Owner of She Does It Coaching

“What I loved about working with Shannon is that she combines her amazing technical knowledge with more strategic marketing advice. Shannon has given me many suggestions, both in the field of planning and copy writing, to take the next step with my online marketing.

Her positive energy, sharp questions and quick delivery make her a reliable and fun partner to work with.”

Fraser - Business Founder, UK

Shannon is one of the brightest, most dynamic and most driven people I have ever had the pleasure to work with. You are guaranteed 100% loyalty and commitment from start to finish. Crucially, however, she is also one of the most personable, and I would have no hesitation whatsoever in recommending her.” 

Duncan - Ethical Business Leader, UK

Shannon listens, responds, makes action happen and delivers on what she says she will. Not only that but she is one of those people you want to work with and have on your side. I can’t recommend Shannon highly enough.” 

Dillon - Marketing Professional, RSA

Shannon has an outstanding attitude and aptitude for effecting positive change in business strategy. She has exceptional knowledge and experience in marketing and is most effective when in charge of a project and/or outcome.

Let's work together!

Contact me for an obligation-free chat about what you want to achieve from your marketing and how we can work together to achieve it.

3 + 5 =

By submitting this form you consent to Shannon Watson Marketing processing your personal data for the purposes of completing your request for contact. Please view our Privacy Policy to get full details of how we use any details provided by you. We will never share your personal details with others.